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26 Experts Wrote Chapters for Mobile Persuasion

Ian Bogost is a videogame designer and researcher. He is assistant professor at the Georgia Institute of Technology, and founding partner at Persuasive Games LLC ( He is author of Unit Operations: An Approach to Videogame Criticism (the MIT Press 2006) and of Persuasive Games: The Expressive Power of Videogames (the MIT Press 2007), and numerous articles on videogame culture and criticism. His videogames about topics as varied as airport security, disaffected employees, the petroleum industry, and tort reform have been played by millions of people and exhibited internationally. He is currently working on a book about the Atari 2600, and a game about the politics of nutrition.

Peter Boland is a national thought–leader with 28 years of healthcare industry experience. He has been a management consultant to leading technology vendors, hospital systems, health plans, and purchasers. He has written numerous books on healthcare delivery (Managed Healthcare Work and the New Healthcare Market), clinical practice (Physician Profiling and Risk Adjustment), and management and market strategy (Redesigning Healthcare Delivery and the Capitation Sourcebook). He has also published in dozens of professional journals. He received a doctorate from UCLA, a masters degree from the University of Michigan, and a post-graduate certificate from Harvard University’s Executive Program in Health Policy and Management.

Sunny Consolvo joined Intel Research Seattle in 2001. She is also a Ph.D. candidate at the University of Washington’s Information School. Sunny’s research focuses on applying user-centered design to ubiquitous computing. In particular, she is interested in the social implications of ubiquitous computing technologies. Her current focus is on developing persuasive technologies to encourage people to incorporate regular physical activity into their everyday lives. Her prior research has included investigating privacy implications of location-enhanced technologies and developing technologies to help elders age in place. Sunny previously worked in Silicon Valley, where her focus was on web design and usability.

Martin Cooper is executive chairman and founder of ARRAYCOMM, Inc., and chairman of GreatCall, Inc. He is widely recognized as a pioneer in the personal communications industry and as an innovator in spectrum management. He is an inventor who introduced, in 1973, the first portable cellular radiotelephone and has been called the father of portable cellular telephony. Martin spent 29 years at Motorola as a vice president, division manager and corporate R&D director. Martin is a graduate of the Illinois Institute of Technology from where he received Bachelor’s (1950) and Master’s (1956) degrees in electrical engineering and an honorary Ph.D. (2004). He serves on the Illinois Institute of Technology’s Board of Trustees.

Erik Damen is the founder of Pam bv. He has a Ph.D. in physics. At Philips Electronics he worked in research, development, and marketing. Erik’s long-term goal is to stimulate many users in many countries to follow through on their best intentions of self improvement and to become more physically active.

Will Dzierson is a mobile interface designer at Google. His focus is on designing highly usable mobile experiences that are grounded in a firm understanding of user needs, habits, motivations and context. Will began work in mobile six years ago designing and developing enterprise solutions for the mobile workforce and for higher education, including Harvard Medical School. He has since designed and developed mobile experiences for companies including Yahoo!, SoftBank/Yahoo! Japan, PepsiCo, Bose, Caterpillar, AholdUSA/Stop&Shop and the Smithsonian Institution. His current major areas of interest and design research center around mobile design solutions for emerging markets and the developing world and mobile group coordination and decision making.

Dean Eckles is a researcher and designer focused on interactions with mobile devices and persuasive technology. He is currently a mobile research specialist at the Persuasive Technology Lab at Stanford University. His recent work includes studying context-aware mobile media sharing and consumption, privacy considerations, and disclosure behavior. His current research in the Stanford Persuasive Technology Lab focuses on uniquely mobile opportunities for persuasion—specifically, changing location-disclosure behavior and leveraging location information to persuade. Dean is completing a master’s degree in the Symbolic Systems Program at Stanford University, studying interaction design, persuasive technology, and the psychology that informs both. He holds a B.S. in Symbolic Systems and a B.A. in Philosophy, both from Stanford University.

B.J. Fogg was awarded Stanford University’s Maccoby Prize in 1998 for four years of experimental research on how computers can change people’s attitudes and behaviors. He then founded the Stanford Persuasive Technology Lab, where he directs research and design related to mobile persuasion. Most years he teaches courses in captology for two Stanford departments. He also devotes time to industry projects and innovations, which has led to nine patents and seven patents pending. B.J. is the author of Persuasive Technology: Using Computers to Change What We Think and Do.

Paul Hedtke spent 17 years in the aerospace and military electronics industry in positions ranging from engineer, to engineering project management, to product management, to business development while working on a wide range of advanced aerospace and military electronics systems R&D projects. Paul joined QUALCOMM in 1998 and has served as project leader on numerous product and business development initiatives. He is currently leading a QUALCOMM strategic initiative to bring “health related” services to consumers using the cell phone platform as the primary user interface to such services.

Peter Heywood is the marketing advisor for MyFoodPhone and principal of Industry Brand Agency, located in Toronto. Peter is a branding specialist who provides strategic brand, marketing, and customer engagement counsel to companies in today’s fast-changing markets. Peter leads brand research and strategy activities and directs the work of the creative teams charged with bringing clients’ brands to life across all touch points. He has worked in a variety of sectors, including information technology, financial services and retail, for companies in both Canada and the U.S.

Rachel Hinman is a design strategist for Adaptive Path. Her focus is on developing insights about people and using those insights to create valuable user experiences. Rachel’s passion for people, design and business has been the driving force of her 10-year career in design. Rachel received her Masters Degree in design planning from the Institute of Design in Chicago in 2004. Prior to Adaptive Path, she worked within Yahoo!’s mobile group, employing user centered research and design methods to inform the design of Yahoo!’s mobile products. Her clients and previous employers have included IDEO, Microsoft, General Motors and Kaiser Permanente.

Eric Holmen brings extensive experience to SmartReply, with a diverse retail marketing background that includes strategic planning; marketing; sales and operational management; and strategic partnerships for many leading companies, including Sears, Roebuck, & Co. and Catalina Marketing. He developed a reputation for innovation and experimentation in each role and has been awarded several patents and global awards. Eric received his undergraduate degree in management science from the University of Redlands, is married with three children and lives in Orange County, California. “We’re excited to be on the leading edge of reshaping how our nation, and maybe the world, markets with their consumers.”

Alex Kass is a senior researcher at Accenture Technology Labs, where he works to help the company anticipate technologies that will be important to the future of Accenture and its clients, and to invent prototypes that integrate these emerging technologies in new ways. Alex received his Ph.D. in computer science, with an emphasis on artificial intelligence, in 1990, and has spent his career working on issues at the intersection of computation and human cognition. His main focus is currently on various eLearning and performance support technologies, especially including intelligent workspaces, simulation-based training, next-generation business intelligence and mobile technologies for supporting improvements in personal effectiveness.

George LeBrun is the founder and CEO of Rule 13. Positioned as “Business Futurists for the Experience Economy,” the firm focuses on helping companies assess and realign their business rules, Web 2.0 strategies, and innovation methodologies. George has also been a member of the senior management team of several high-profile internet companies. He has worked in the media and entertainment industry as a senior executive and in creative roles for 20 years. He is a member of the Writers Guild of America, holds a law degree, sits on the Advisory Board to the University of Texas School of Business, and is a judge for the 11th Annual Webby Awards.

Deb Levine has been working professionally on the internet for more than 12 years. At Columbia University, she designed an award-winning online sexual health Q&A service, Go Ask Alice! She wrote a sex advice column, Ask Delilah, for AOL and Time-Warner, and the Sexuality blog on Yahoo! Health. Deb is an adjunct at San Francisco State University and the author of The Joy of Cybersex: A Guide for Creative Lovers (Ballantine 1998), as well as numerous academic papers. Internet Sexuality Information Services (ISIS), is a 501(c)(3) organization that uses technology for sexual-health promotion and disease prevention.

Jerry Michalski is a guide to the relationship economy: He helps organizations nurture authentic relationships with their natural audiences or customer bases, as well as among their employees. This process builds lasting loyalty with customers, increases margins, and increases cooperation among employees; boosting collaboration, innovation, and execution. Jerry is a pattern finder, lateral thinker, Gladwellian connector, and explorer of the interactions between technology, society, and business. He is also a humanist—a champion for people in the face of technology. In this latter role, he is forming a center to address aspects of ethics in the creation of technologies.

Eric Paulos is a senior research scientist at Intel in Berkeley, California where he leads the Urban Atmospheres project, which challenges him and his colleagues to use innovative methods to understand society and the future fabric of our emerging digital and wireless public urban landscapes and lifestyles. Eric’s research interests span a deep body of work in urban computing, social telepresence, robotics, tangible media, and intimate computing. Eric received his Ph.D. in EECS from UC Berkeley where he researched scientific and social issues surrounding internet-based telepresence, robotics, and mediated communication tools. During that time he developed several internet-based tele-operated robots including, Personal Roving Presence devices (PRoPs) and Space Browsing helium-filled tele-operated blimps.

Michael Sarfatti, cofounder of the SmartSilvers Alliance, has over 30 years experience in a variety of industries, including petrochemical, financial services, and information technology, holding positions in engineering, training, marketing/sales, business development and executive management. Since 1988, he has been an officer and director of the MIT Club of Northern California. Michael was also the cofounder of the MIT Enterprise Forum of the Bay Area (dba MIT/Stanford Venture Lab, aka VLAB), currently serving on the organization’s advisory board. Michael is a graduate of the Massachusetts Institute of Technology, earning Bachelors and Masters degrees in mechanical engineering, and is a registered professional mechanical engineer.

Ian Smith joined the Intel Research Seattle laboratory in 2003 where he explores the intersection of software technology and new experiences for mobile devices. Previously on staff at the Xerox Palo Alto Research Center (PARC), Ian focused on the integration of software development tools and practices with ethnographic techniques in user interface development. He was granted a Ph.D. in computer science from the Georgia Institute of Technology in 1998.

Mirjana Spasojevic works at the newly opened Nokia Research Center in Palo Alto, California. In her role as a user research evangelist and a passionate advocate for very human mobile experiences, she focuses on ethnographic and lab-based studies of mobile technologies. In the last several years she has been investigating how and why people use camera phones and has been conducting international studies of mobile web services. Prior to Nokia, Mirjana has worked as a senior design researcher at Yahoo! Mobile business unit, and a senior research scientist and project manager at HP Labs where she was a member of the Cooltown program. She holds a Ph.D. in computer science from Penn State University.

Sebastien Tanguay, who holds a B.A.A. in marketing from Laval University, has been leading MyFoodPhone Nutrition Inc., a mobile-health application service provider, since its foundation four years ago. He has played a major role in getting the company to sign an exclusive distribution agreement with a major U.S. cell phone carrier and has brought the company to its current state. Prior to joining MyFoodPhone, Sebastien was a brand manager for a 25-million-user software company called Copernic. He managed the team that created branding and marketing strategies for powerful information—aggregating search products such as Copernic Agent, Copernic Shopper and Copernic Summarizer.

Josh Ulm is Director of Experience Design for Mobile, Platform and Dynamic Media at Adobe Systems, Inc. Since joining Macromedia in 2004 and continuing with Adobe, he has worked predominately with Mobile and Devices to define the mobile experience platform, and he works directly with developers and customers to create engaging Flash Lite experiences. His work has driven the successful adoption of many products and technologies for the combined companies and their customers; he is frequently asked to develop and present the company’s experience vision; and he is an active and respected veteran within the Flash and mobile developer communities.

Susan Walker has over 40 years experience in emerging technologies; encompassing semiconductors, hardware/software design, and applications development. Susan cofounded the SmartSilvers Alliance with the goal to “leverage technologies that foster active aging” ™. The mission is to promote deployment of innovative, consumer-friendly products and services that cater to our aging society, supporting independence, mobility, and quality of life. Susan is on the global board of the MIT Enterprise Forum, which supports entrepreneurial innovation. Susan holds a BSEE from Northeastern University and an MSCS from Rutgers. As a journalist, she is the computer and technology writer for AARP.

Steffen P. Walz, M.A. is an award-winning game designer and researcher who is currently working on his Ph.D. thesis on the design rhetoric of pervasive and mobile games at the ETH Zurich in Switzerland. As of 2007, Steffen is a Forum Nokia Champion and Birkhäuser Basel Boston Berlin is publishing the book Space Time Play: Synergies between Computer Games, Architecture and Urbanism, which was co-edited by Steffen.Since 2000, his firm playbe has been consulting for web and design enterprises and institutions concerned with persuasive media endeavors. A complete list of Steffen’s activities can be found at his website playbe’s place at

Sean White works in the areas of computer science, energy and the environment. As a Ph.D. candidate in computer science at Columbia University, his current project investigates mobile and augmented reality electronic field guides for botanical species identification, visualization and collection. His recent research in mechanical engineering included development of carbon nano-tubes for fuel cells and structuring of dye sensitized solar cells. His other projects include tangible visualization of urban environments, visual interfaces for mixed collaborative audio spaces, wearable personal audio recording, global web-based email and interactive installations at Lollapalooza.